{"title":"Girls","description":"\u003cp\u003eExplore personalised girls’ knitwear with floral and heart appliqués. Perfect for personalised baby gifts, newborn presents and children’s keepsakes.\u003c\/p\u003e","products":[{"product_id":"pink-scallop-romper","title":"Pink Scallop Romper","description":"\u003cp data-start=\"0\" data-end=\"322\"\u003eSoft pink tones define the Pink Scallop Romper, finished with a gently scalloped edge that adds a quiet sense of detail. Part of the Marshmallow collection, it’s designed to feel easy and familiar - the kind of piece that slips naturally into everyday wear, whether layered on cooler days or worn on its own in the warmth.\u003c\/p\u003e\n\u003cp data-start=\"324\" data-end=\"570\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThoughtfully simple and comfortable, the romper balances practicality with a keepsake feel. It’s made for movement, cuddles, and all the small moments in between - a calm, considered staple that’s meant to be worn often and loved for a long time.\u003c\/p\u003e","brand":"Lubylu Personalised Knitwear","offers":[{"title":"Newborn","offer_id":53438147723610,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true},{"title":"0-3 months","offer_id":53438147821914,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true},{"title":"6-9 months","offer_id":53438147920218,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true},{"title":"12-18 months","offer_id":53438148018522,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/7082\/6074\/files\/IMG_4115.heic?v=1770237305"},{"product_id":"white-scallop-edge-cardigan","title":"White Scallop Edge Cardigan","description":"\u003cp data-start=\"0\" data-end=\"346\"\u003eSoft and timeless, the White Scallop Edge Cardigan is finished with delicate scallop detailing along the cuffs and all edges, adding a gentle sense of texture and care. Designed to layer effortlessly, it’s the kind of piece that works quietly with everything - draped over a romper, paired with everyday outfits, or kept close for cooler moments.\u003c\/p\u003e\n\u003cp data-start=\"348\" data-end=\"668\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe cardigan can be personalised with a name in baby pink, dusky pink, or lilac, with the option to add subtle wildflowers or heart details. Thoughtful without feeling overstated, it strikes a balance between practicality and keepsake charm - made to be worn often, treasured always, and passed down with meaning.\u003c\/p\u003e","brand":"Lubylu Personalised Knitwear","offers":[{"title":"Newborn","offer_id":53438149230938,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"0-3 months","offer_id":53438149329242,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"6-9 months","offer_id":53438149427546,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"12-18 months","offer_id":53438149525850,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"2-3 years","offer_id":53438208311642,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/7082\/6074\/files\/IMG_4202.heic?v=1769463497"},{"product_id":"bow-headband","title":"Bow Headband","description":"\u003cp data-start=\"0\" data-end=\"252\"\u003eGently knitted in a soft pink tone, the Bow Headband is a simple finishing touch designed for everyday wear. Lightweight and comfortable, it sits easily on little heads without feeling restrictive, adding just enough detail through its sweet bow shape.\u003c\/p\u003e\n\u003cp data-start=\"254\" data-end=\"494\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eEasy to pair with both special pieces and everyday outfits, it’s a calm, considered accessory that feels familiar from the first wear. Practical, timeless, and quietly charming, it’s made to be worn often and loved in all the small moments.\u003c\/p\u003e\n\u003cp data-start=\"254\" data-end=\"494\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOne size: 0-12 months.\u003c\/p\u003e","brand":"Lubylu Personalised Knitwear","offers":[{"title":"Pink","offer_id":53508753949018,"sku":null,"price":6.0,"currency_code":"GBP","in_stock":true},{"title":"White","offer_id":53508753981786,"sku":null,"price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/7082\/6074\/files\/IMG_5007.heic?v=1769464061"},{"product_id":"white-knitted-romper","title":"Personalised White Knitted Romper","description":"\u003cp data-start=\"0\" data-end=\"322\"\u003eSoft pink tones define the Pink Scallop Romper, finished with a gently scalloped edge that adds a quiet sense of detail. Part of the Marshmallow collection, it’s designed to feel easy and familiar — the kind of piece that slips naturally into everyday wear, whether layered on cooler days or worn on its own in the warmth.\u003c\/p\u003e\n\u003cp data-start=\"324\" data-end=\"570\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThoughtfully simple and comfortable, the romper balances practicality with a keepsake feel. It’s made for movement, cuddles, and all the small moments in between - a calm, considered staple that’s meant to be worn often and loved for a long time.\u003c\/p\u003e","brand":"Lubylu Personalised Knitwear","offers":[{"title":"Newborn","offer_id":53467843461466,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"0-3 months","offer_id":53467843559770,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"6-9 months","offer_id":53467843658074,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"12-18 months","offer_id":53467843756378,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"9-12 months","offer_id":53467992031578,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/7082\/6074\/files\/IMG_4973.heic?v=1769460674"},{"product_id":"beige-scallop-edge-cardigan","title":"Beige Scallop Edge Cardigan","description":"\u003cp data-start=\"69\" data-end=\"421\"\u003eA beautifully knitted girls’ cardigan in a soft beige tone, finished with a delicate scalloped edge for a timeless look. Made from cosy, gentle yarn that’s kind to young skin, this cardigan is perfect for layering throughout the year. Designed for babies and young girls, it’s an easy, versatile piece that works for everyday wear or special occasions.\u003c\/p\u003e\n\u003cp data-start=\"423\" data-end=\"778\"\u003ePersonalisation is available, with the option to add a name alongside charming motifs such as wildflowers, hearts or roses. This thoughtful detail turns the cardigan into a truly special personalised children’s gift and a lovely keepsake. Ideal as a new baby gift, a newborn present or a gift for a new mum, it combines practicality with a personal touch.\u003c\/p\u003e\n\u003cp data-start=\"780\" data-end=\"1128\"\u003eA popular choice for personalised baby gifts and children’s gifts, this cardigan is suitable from birth and designed to grow with your little one. Whether you’re shopping for a personalised baby cardigan, a girls’ knitted cardigan or a meaningful gift for a newborn or toddler, this piece offers a beautiful balance of comfort, style and sentiment.\u003c\/p\u003e","brand":"Lubylu Personalised Knitwear","offers":[{"title":"3-6 months","offer_id":53468367487322,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"6-12 months","offer_id":53468368142682,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"12-18 months","offer_id":53468368798042,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"18-24 months","offer_id":53468369453402,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"2-3 years","offer_id":53468370108762,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true},{"title":"3-4 years","offer_id":53468370764122,"sku":null,"price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/7082\/6074\/files\/IMG_2249_1.heic?v=1769812173"},{"product_id":"peach-scalloped-edge-cardigan","title":"Peach Scalloped Edge Cardigan","description":"\u003cp data-start=\"77\" data-end=\"349\"\u003eThe Peach Scalloped Edge Cardigan is a beautifully delicate layering piece, perfect for adding a gentle touch of warmth and charm to your little one’s outfit. Made from soft, breathable cotton, it’s designed to be kind to baby skin while keeping them cosy and comfortable.\u003c\/p\u003e\n\u003cp data-start=\"351\" data-end=\"630\"\u003eFinished with a pretty scalloped edge and classic button fastening, this cardigan has a timeless look that works beautifully for everyday wear as well as special occasions. The soft peach tone adds a subtle pop of colour, making it easy to pair with dresses, rompers or bloomers.\u003c\/p\u003e\n\u003cp data-start=\"632\" data-end=\"982\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eA lovely choice for personalised baby’s clothing and a charming personalised jumper option, this cardigan makes a thoughtful baby gift for new arrivals, birthdays or special milestones. Ideal for parents looking for personalised baby clothing that feels both practical and special, it’s a piece that will be reached for and treasured again and again.\u003c\/p\u003e","brand":"Lubylu Personalised Knitwear","offers":[{"title":"Newborn","offer_id":53508344742234,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":false},{"title":"0-3 months","offer_id":53508344775002,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":false},{"title":"6-9 months","offer_id":53508344807770,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":false},{"title":"12-18 months","offer_id":53508344840538,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/7082\/6074\/files\/IMG_5337.heic?v=1770237362"},{"product_id":"wildflower-marshmallow-bundle","title":"Wildflower Marshmallow Bundle","description":"\u003cp data-end=\"206\" data-start=\"103\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"132\" data-start=\"107\"\u003ePersonalised Wildflower Marshmallow Bundle\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eincludes everything you need for the transition into the spring months.\u003c\/p\u003e\n\u003cp data-end=\"510\" data-start=\"213\"\u003eThis set features the Yellow and Pink Striped Scallop Blanket, Pink Scalloped Romper, White Scalloped Cardigan, and Pink Bow Headband. The blanket, romper, and cardigan are personalised with your chosen name, with the cardigan also finished with our signature wildflower detailing.\u003c\/p\u003e\n\u003cp data-end=\"652\" data-start=\"517\"\u003eEach bundle is beautifully presented in our premium gift box and wrapping - perfect for gifting or opening at home for your little one.\u003c\/p\u003e","brand":"Lubylu Personalised Knitwear","offers":[{"title":"Pink \/ Newborn \/ Newborn","offer_id":53527653253466,"sku":null,"price":100.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ Newborn \/ 0-3 months","offer_id":53527653286234,"sku":null,"price":100.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ Newborn \/ 6-9 months","offer_id":53527653319002,"sku":null,"price":100.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ Newborn \/ 12-18 months","offer_id":53527653351770,"sku":null,"price":100.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ Newborn \/ 2-3 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Soft, cosy and beautifully coordinated, this bundle brings together timeless pastel tones with delicate details.\u003c\/p\u003e\n\u003cp data-start=\"358\" data-end=\"735\"\u003eInside you’ll find the \u003cstrong data-start=\"379\" data-end=\"404\"\u003epink scalloped romper\u003c\/strong\u003e with a charming, classic finish, paired with a \u003cstrong data-start=\"452\" data-end=\"477\"\u003ematching bow headband\u003c\/strong\u003e for the cutest complete look. The \u003cstrong data-start=\"512\" data-end=\"540\"\u003ewhite scalloped cardigan\u003c\/strong\u003e adds an extra layer of warmth while keeping things effortlessly elegant. To finish, the \u003cstrong data-start=\"629\" data-end=\"664\"\u003eyellow and pink striped blanket\u003c\/strong\u003e is wonderfully soft and ideal for cuddles, pram walks or nursery naps.\u003c\/p\u003e\n\u003cp data-start=\"737\" data-end=\"894\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThoughtfully put together and suitable for any occasion, the Marshmallow Bundle makes a gorgeous gift for baby showers, newborn arrivals or simply because\u003c\/p\u003e","brand":"Lubylu Personalised Knitwear","offers":[{"title":"Pink \/ Newborn \/ Newborn","offer_id":53527697883482,"sku":null,"price":54.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ Newborn \/ 0-3 months","offer_id":53527697916250,"sku":null,"price":54.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ Newborn \/ 6-9 months","offer_id":53527697949018,"sku":null,"price":54.0,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ Newborn \/ 12-18 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